Vicki Duben’s background is actually in physics and applied mathematics. Prior to graduation, she was a professional tennis player, having played since she was 4 years old. She loves science, and though it was going to be her future – but post graduation, she joined a hedge fund while waiting to start on her PhD. She found great joy at the trading desk of the hedge fund, which is how she quit science, and eventually to venture and entrepreneurship. Outside of tech, she still plays tennis and likes to ski.
Prior to her current venture, Vicki and her team had built a tool around creating rich media ads. During the peak seasons for advertisements, she noticed her team having to reject requests, due to the fact that they couldn’t digest the project with their limited capacity. And, there was no tool out there to support digital display ads.
This is the creation story of Viewst.
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