E23: Dr. Zohar Bronfman, Pecan AI

  • 28 October, 2025
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Zohar Bronfman spends most of his time in Tel Aviv, Israel these days. He has a focused academic background, specifically in philosophy and neuroscience. He was always intrigued by the question – how do we know what we know? – which led him to get a PhD in Philosophy. While doing that, he also became fascinated with he human mind and empirical decision making, which took him down the road of obtaining another PhD in AI & Neuroscience, essentially emulating brain processes. Outside of tech, he has 3 kids and a startup. He loves a good book in the philosophy or neuroscience space, and is a big fan of sports. Specifically, he loves the NBA and claims to be a Knicks fan.

Zohar and his now co-founder were digging into predictive models, as an extension of their academic studies. They were curious as to why companies, though they were running predictive models, were not making accurate predictions. They soon realized that this was because the AI modeling expertise was centralized at couple of well known companies.

This is the creation story of Pecan AI.

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