Hadi Radwan is an amateur biohacker, which was a new term for me, and means trying to DIY your own biology. He is a family man, and enjoys playing fantasy sports. He’s also a podcaster, and regularly interviews founders on his podcast, the First 100, to learn how those people obtained their first 100 customers. When it comes to family, he just had a newborn, so most of his time is devoted to that.
Hadi and his team took a hard look at the the market, and realized that 1 out of 4 people are disabled in their career due to an unforeseen circumstance. Strikingly, 50% of folks are living paycheck to paycheck, and don’t even know disability insurance existed. They decided to build a product based on technology that fills this gap.
This is the creation story of Asteya.
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