Jeff Bermant is originally from the east cost, specifically a superb of New York City called Rye. He left the big apple to head to USC in California, to be a highly ranked tennis player. After school, he played the pro circuit for bit but eventually moved on. Now a days, he is into cycling, and has gotten to ride with Lance Armstrong – who told him to make sure to keep his day job. He worked for Coldwell Banker in the real estate business, under Bob Selleck (Tom Selleck’s Dad). After that he started his own real estate business, which he did for 30 years. But after a while, he realized that he really enjoyed creating – and a lot of that sort of thing gets lost in the real estate business.

He got into tech because, believe it or not – he was annoyed at the internet, and its lack of privacy. After a casual conversation with his son, he realized that the average user is not getting paid for their data. He found this to be wrong – and set out to fix the problem, to ensure users got paid for their data, not Google, Facebook or anyone else.

This is the creation story of Cocoon – MyDataRewards.

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