A Maryland native, Rob Moore quickly found himself in the UK studying game theory and behavioral economics. A lover of travel, he has been able to live the digital nomad life and see a number of amazing places. Post-graduation he started doing data visualization work for several different companies. He noticed the difficulty of going from a core product to a sellable SaaS platform. Internalizing dry principles and learning the pains of smaller product value delivery, he built Floom to be the startup as a service tool, enabling small SaaS businesses away quickly to productize their products.