E12: Yoav Abrahami, Velo by Wix

  • 20 February, 2024

Yoav Abrahami was born and raised in Israel, never living in another country. Currently he lives in Tel Aviv, and has spent 30 years in technology. He studied High Energy Physics in college, and today, he finds similarities in how you solve problems in building products and physic. Outside of tech, he is the father of 2 children, and enjoys hiking and mountain biking in the diverse climates and terrains that Israel has to offer.

In 2006, Yoav helped his brothers get Wix started up and build it to what it is today. Fast forward to today, Wix has collected infrastructure and application partners, allowing them to offer these integrations to Wix users. What they figured out next was that people wanted it done for them, turn key, without having to learn how to spin up a server.

This is the creation story of Velo by Wix.

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