Vikram Chalana grew up in India, but has been in Seattle over 30 years. He graduated from the University of Washington, and actually met his wife in college. In fact, his kids now go to the same school, so his whole family are Huskies. Outside of tech, he loves anything outdoors – skiing, biking, and kayaking. In fact, at the recording of this episode, he just got back from climbing Mt. Kilimanjaro.
Vikram noticed that content marketing has shifted from text to images to videos. In a prior organization, they only had 1 person who was trained to create videos, though the demand for assets was high. After attempting to learn tools to make these videos, he wanted to find a better way to generate this type of content.
This is the creation story of Pictory.
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