S8 Bonus: How an AT&T Executive and a Harvard AI Engineer Scaled an $11M Generative Ad Engine with Hikari Senju & Matt Swalley, Co-Founders of Omneky
- 31 May, 2023
Hikari Senju grew up in Westchester, NY, and was exposed to tech early on, as his family worked at IBM. His Dad is also a painter, so he has been driven through the intersection of art and tech. He studied Computer Science at Harvard, and was cross registered at MIT. It was at MIT that his passions united, and he knew that his life goals would be aligned between art and technology. He started his first couple of businesses while still in college,
Matt Swalley graduated from Indiana University business school, and was influenced by his Dad and Mom, who were both business people. Post school, he joined a leadership development program at AT&T, and led sales teams in several different locations. Post getting his MBA, he got deep into data to analyze the big trends in the business world.
In one of his earliest ventures, Hikari was leading marketing efforts across multiple digital channels. He saw an opportunity to use generative AI and omni-channel marketing to optimize how content is generated, and how well it performs. At the same time, Matt was researching great folks building companies around data – and found Hikari.
This is the creation story of Omneky.
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