Adam Robinson has had an interesting path into the tech world. He started out at Lehmen Brothers, and eventually Barclays, as a credit default swap trader. He spent 10 years doing the job that the movie the Big Short was written about. And he loved it.

Back in the day, his first roommates in New York were the founders of Vimeo, and he was inspired by what they built and by being a tech entrepreneur in general. Once he saved up some cash, he decided to jump out and give the tech world a try. Through lots of learnings and mistakes, he eventually re-trained the way he thought to align with the way an entrepreneur thinks.

Adam and his brother were eyeing an email marketing and customer review management tool. After it shutdown, they met witht the founder, who shared his secret sauce in how to collect data – specifically email addresses – from anonymous website traffic. They took this and ran with it inside of their email marketing tool. After some time, they realized email marketing is a tough space to compete in… so they switched to an area they were intrigued by, and had already built something to work with.

This is the creation story of Retention.com.

Sponsors

• Courier
• Img.ly
• Routable
• CTO.ai
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Links

• Website: https://getemails.com/
• LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348/