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Topic: Brand Building
Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rose. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods space. He is passionate about mentoring up and coming founders and entrepreneurs.
Questions:
- How do you start building a brand?
- Whats different about building a brand around an unconventional idea?
- How did your traditional experience contribute to your entrepreneurial backbone?
- What’s different about packaged goods vs. digital products, when it comes to brand?
- Whats different about selling to retailers, vs. selling eCommerce?
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