Nate Joens was born and raised in Iowa. And in fact, he plans to spend out the rest of his days there, cause he loves it. He lovingly calls it the Silicon Prairie, though he admits that most people don’t call it that. He studied at Iowa State University, majoring in Geographic Information Systems and Urban Planning – which is basically mapping on steroids. He learned how to map topography, three dimensionally, using tools like ArcGIS. Outside of tech, he loves to hike, kayak, golf, and generally be outdoors.
In college, Nate was very interested and connected to the real estate industry, as urban planning works closely with realtors. He figured out that lead follow up was a huge pain point for realtors, which peaked his interest. And led him to build some tech to solve the problem.
This is the creation story of Structurely.
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