Joe Pettersson is quite the renaissance man, with many interests and ventures he is a part of. He’s also had an interesting path to tech. He was originally a lawyer many years go… funny enough, because he thought that after the dot com bubble burst, he didn’t think people were going to make money writing software again. He hated it though, and left the legal profession as soon as he could.
He is a collector by nature, with over 100 pairs of sneakers (most of which are Jordans), and several mechanical keyboards. Along side these hobbies, he has started a few non profit organizations – one around equipping young men, and another around educating people in the digital world. Finally, he is writing a book, around scaling engineering teams, which is actually going to be given away free. It should be published in June or July of this year, 2022.
Back in January 2020, Joe joined his current venture prior to raising a seed round. Having gotten regulated in the UK, they were ready to deploy the first product and find their market fit. And in doing so, he went about optimizing team, process, and built a platform strategically ready for change – in the payment space.
This is the creation story of Banked.
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